Today’s Fxshnjunke Spotlight features 23 year old blogger Emily Danielisz residing in Vancouver , Canada who loves to travel and has a strong interest in fashion , music and art . In this interview we talk to her about her starting stages of becoming a blogger , her views on what she blogs about and so much more !

I own two Chilean squirrels named Teddy and Squeaks and can cook Korean food probably better than any other food. I love plants but am not so good at keeping them alive and I think I’m addicted to coffee and coconut water. – Emily


Dasia : What inspired you to start blogging?

Emily : I’ve always had a strong interest in fashion and I wanted to be a part of a community where I could share that passion with other like-minded enthusiasts. Seeing other Instagramers who I really admire have blogs, such as @feralcreature and @thegreylayers, it motivated me to start my own blog and become more involved in that community.

Dasia : How long have you been blogging?

Emily : Not counting the other three blogs or so that I’ve attempted to start in the past? Haha. I started my current blog, Maxx Sera, in August 2015.


Dasia : How did you come up with the name Maxx Sera?

Emily : I changed my name about two or three times before finally deciding that Maxx Sera felt right. One of the names before I think was @ooohhpanda haha. “Maxx” came from a childhood pet that really meant a lot to me (he was also a Chilean squirrel). I had to add the extra “X” because @maxsera was already taken on Instagram and I wanted my name to be consistent across all channels. For “Sera”, I was at an old job one day and was looking through the vinyl we sold and I think “Sera” was part of a band name or album title. Something just put the two together in my head and I was like, yea that sounds good.


Dasia : What do you like documenting the most on Maxx Sera?

Emily : I honestly like writing about anything and everything. I think it’s good to have a mixture of content and topics to keep things fresh and interesting. If I had to choose my top two favourite things to write about though, it would be fashion and travel. Fashion because, I know for me anyway, I love looking for style inspiration and I think it’s quite interesting to browse through people’s blogs and to see the variety and uniqueness of a person’s style and what they have to say about it. Travel, because what’s not interesting about exploring the world? Haha. I love reading about travel because it motivates me to work harder so that one day I can visit those places that I once wished I could go. If you’re passionate about what you write, your readers will like it too. My blog actually started out as just a fashion-focused blog, but I didn’t want to be confined to just one topic. It kind of became on online diary, and honestly, I just want to write about whatever I want to write about.


Dasia : You recently released your home decor business Handmade by Maxx Sera, what motivated you to pursue a business?

Emily : It actually just started out as a hobby. I’ve always been a very artistic person. I grew up drawing and painting and crafting, although I hadn’t done much of anything over the last few years. I missed it. I had seen some beautiful dreamcatchers on Pinterest and it peaked my interest. My sister happened to be doing a Christmas market this past December, so I figured I’d make a few things and sell them. I really enjoyed it and it felt good to create something again, so I decided to continue doing it and open up a little online shop. It’s a hobby business really. Right now, I currently have made dreamcatchers and garland but I have plans to expand in the future. Sort of like with my blog, whatever I feel like creating, I’ll create it and add to the shop.


Dasia : Love your pictures, what do you like about photography?

Emily : Thank you! Like they say, a photo is worth a 1000 words. I think it’s so fascinating because when you take a photo, you are literally capturing a moment in time. I think that’s amazing. It’s interesting to look back on photos of yourself and reflect on that phase in your life and how much you’ve grown as a person.


Dasia : Where are your favorite places to shop?

Emily : Hm, I don’t know if I have any one particular place I like to shop at. I like to keep my options open haha. If I had to choose a few though, currently I think I mostly buy from Aritzia and Oak + Fort, mostly because I like their minimal and timeless style.


Dasia : What are your current winter must haves?

Emily : I’m so obsessed with oversized everything right now, especially sweaters and cardigans. I just want to drown in them haha. Culottes have become my favourite bottoms to wear. I don’t really like feeling constrained by fitted clothing, I like to keep it breezy. I also got really into coats and boots this year.


Dasia : Have you ever heard of Fxshnjunke before? If not, what are your thoughts?

Emily : Yes actually, I’ve seen people I follow tag Fxshnjunke in their photos before. I think it’s awesome that a big part of what you do is put a spotlight on other bloggers and Instagramers!


Dasia : What are some of your goals for 2017?

Oh boy. I have a lot haha. I entered 2017 with a very positive and ambitious drive. I have such a great feeling for this year. It’s the year that I want to do all of things I’ve been wanting to do, go to places I’ve been hoping to go to, learn things I’ve been wanting to learn, get my blog on the right track to where I want it to go… This year is all about change for the better for me. I’m ready to put 110% into everything I do and to spend all of my free time working towards meeting those goals I’ve set for myself. I just want to work hard and hustle and to see just how far I can really go.


Emily : Where do you see yourself in the next 5 years?

In the next five years, I hope all of my hard work will pay off, or at least start to, and I will be more or less working for myself as a digital nomad. I hope that Maxx Sera will evolve into a brand of its own. I also hope to own my own business one day, probably in the digital marketing, content creating field. But really, I’m just excited to see where life takes me. I’m just going to keep working hard doing the things I love and we’ll see what happens. 🙂

Make sure to follow Emily @maxxsera and visit

Written by @dasiatheceo